American Express: Dub Nation to the IMAX
This was the first-ever live streamed sporting event at an IMAX theatre in North America.
Golden State Warriors fans, known collectively as Dub Nation, root for arguably the best team in the NBA. But the demand to see the team live has made tickets hard to come by. To bring fans closer to their favorite team, American Express emulated the Warriors' in-arena experience at a local IMAX theatre, live-streaming one game just for Card Members.
Agency: Momentum Worldwide
Awards:
Clio Sports Bronze 2017
Press: