American Tourister: Leave Room for the Unexpected
Nothing captures the spirit of American travel quite like the road trip. It provides countless opportunities to embrace spontaneity, and a world of inspiration pulled from the unknown.
For American Tourister’s 90th anniversary, we aimed to appeal to the newest generation of tourists by leaning into bright colors and the freedom found in hitting the open road. In this campaign, we encourage travelers to “Leave Room for the Unexpected” by taking our viewers along for a road trip in Palm Springs, filled with an array of colorful and unique experiences.
These ads ran on streaming services, along with 15 and 6 second cut-downs for social media, and a billboard in Times Square. We also captured photography on our video shoot which was used in social media and the website refresh.
Agency: Nail
Production Company: Reflection Pictures
Press:
Media Post
