Kia: Scent Lab
For Kia's partnership with the NBA, we wanted to create social content that would bring fans into dealerships for a test drive. Tapping into the insight that fans live and breathe for their NBA teams, we invited them to breathe their teams literally with a new new car smell. We worked with a fragrance manufacturer to bring to life Kia's newest innovation: Air Fresheners that smell like your favorite NBA teams, by creating unique scents from each team's distinct in-game musk. The air fresheners are free with a test drive at participating dealers.
Agency: Momentum Worldwide
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