Navigant Embark Account: The Self-Made Teen

Around the age of 13, teens start to want more independence and don’t want to be seen as children anymore. They start to develop their own personalities, interests and hobbies—sometimes at odds with what their parent’s image of their kid.

This tv commercial uses financial independence to bring to life every parent’s ultimate goal: children who grow up to be strong, independent people.

Agency: Nail
Production Company: Sweet Rickey

Awards:

The 62nd Annual Hatch Awards - TV & VOD 30 Seconds and Under: Bronze